Staff at a health-giving wellbeing tea company in Carmarthenshire will be shouting at their mushrooms in Welsh to shock them into growing more quickly.<\/p>\n
The team at Tetrim Teas, in Trimsaran, which launched its range of green teas last year, are looking forward to having a \u201cbawl\u201d with the novel approach.<\/p>\n
The not-for-profit business has been shortlisted\u00a0 for an award at the Gwobrau Mwyaf Cymraeg yn y Byd (Most Welsh in the World Awards) organised as part of the Bwrlwm ARFOR scheme that\u2019s run by Anglesey-based consultancy firm Lafan.<\/p>\n
The aim of the competition is to celebrate all things Welsh in business across the four counties with the highest percentage of Welsh speakers, Ceredigion, Carmarthenshire, Gwynedd and Anglesey.<\/p>\n
The winners will be announced at an awards ceremony in Aberystwyth on June 20 and the Tetrim team are thrilled to have been shortlisted in the category for the Most Welsh Staff.<\/p>\n
It\u2019s fair to say the competition organisers didn\u2019t expect that giving Lion\u2019s Mane mushrooms a rollocking in Welsh \u2013 they also play them loud rock music – would be part of their commitment to the language.<\/p>\n
Kelly Stockwell, business manager for Tetrim which was set up by Mari Arthur three years ago, said: \u201cAll of us in the company speak Welsh and we always use the language as the first option in speaking to customers and suppliers but if they\u2019re not comfortable with that then of course we\u2019re happy to switch to English.<\/p>\n
\u201cWe use green teas from the Dartmoor Estate in Devon as a base and then use rhubarb from a farm on Ynys Mon to make our Rhubarb Root Tea, our first product, which came out last year.<\/p>\n
\u201cWe have since added our Lion\u2019s Mane Tea, made with mushrooms from Gwynedd-based Madarch Cymru and launched on St David\u2019s Day, is made with Lion\u2019s Mane mushrooms.<\/p>\n
\u201cAs part of our training we have discovered that the mushrooms respond to shocks such as shouting at them or playing loud music by growing more quickly so we will use that as a stimulus so of course we shout at them in Welsh.<\/p>\n
\u201cSustainability is at the heart of our business and we would like to source all our ingredients in Wales as much as we can to lower our food miles.<\/p>\n
\u201cWe would like to work with farmers and growers to develop a regular green tea supplier here because they could grow tea plants in polytunnels but for the moment we use the Dartmoor Estate in Devon.<\/p>\n
\u201cOur wellbeing tea collection is the main focus of the company and our three mushroom units funded by ARFOR should be at full capacity by the end of the summer, growing the Lion\u2019s Mane Mushrooms, Shiitake and Wood Oyster varieties.\u201d<\/p>\n
Mari became convinced of the benefits of green tea when she ran a health spa and that inspired her to launch the business and Tetrim Teas has worked with scientists and students at Aberystwyth University on clinical trials which suggest their teas had a positive effect on the health of those taking part.<\/p>\n
Mari said: \u201cWe are also a not-for-profit family business and enjoy giving back to our community.<\/p>\n
\u201cWe do projects with local schools, growing tea plants with the children of the eco-committee and also have a weekly T\u0177 T\u00ea \u2013 Tea Hub where we encourage social gathering of people to drink tea, chat about wellbeing and health and practice speaking Welsh.<\/p>\n
\u201cThe fact we have been shortlisted for the Staff Mwyaf Cymraeg award is important to us as we value our team and encourage them in decision-making along with championing the Welsh language and being a living wage accredited employer.<\/p>\n
Tetrim Teas, which is based in Trimsaran, use the village community centre as their blending house where head blender and Mari\u2019s nephew Steffan McAllister creates the teas.<\/p>\n
There once a week they run their T\u0177 Te Community Group where locals get together over a cuppa to talk about health and well-being and run the rule over Steffan\u2019s latest blends.<\/p>\n
The purpose of the competition is to encourage businesses to use Welsh to boost their bottom line \u2013 and put a smile on people\u2019s faces at the same time.<\/p>\n
It certainly seems to have succeeded with dozens of entries finally whittled down to 30 finalists in seven different categories.<\/p>\n
A spokesperson for ARFOR said: “Our aim is to create a buzz around the use of Welsh in a business or commercial environment and how it can help businesses thrive and provide careers for our young people so they don’t feel they have to move away.<\/p>\n
“We have received dozens of nominations from a variety of businesses across the four counties of Ynys M\u00f4n, Gwynedd, Ceredigion and Carmarthenshire and those shortlisted for an award are those the judges feel are doing their utmost to use and promote the Welsh language on their premises, their marketing and their social media channels.<\/p>\n
\u201cWe have 30 finalists and we are conducting a public vote on social media.<\/p>\n
“We wish all of them the very best of luck at the forthcoming award ceremony and hope the other nominees continue their good work in using and promoting our language.”<\/p>\n
The Bwrlwm ARFOR campaign is part of the ARFOR Two scheme that was launched in 2022 in succession to the 2019 ARFOR programme to continue to strengthen and promote the economic resilience of the Welsh language in the four counties.<\/p>\n
ARFOR Two is intended to provide economic support to communities that are strongholds of the Welsh language, increase opportunities to see and use the Welsh language on a daily basis and help young people under the age of 35 to stay in or return to their communities.<\/p>\n
For more information about Bwrlwm ARFOR and the support that\u2019s available for the use of Welsh in business contact Lafan by emailing <\/strong>post@lafan.cymru<\/strong><\/a><\/p>\n