{"id":16462,"date":"2026-06-24T12:09:54","date_gmt":"2026-06-24T10:09:54","guid":{"rendered":"https:\/\/ceidiog.com\/pr\/?p=16462"},"modified":"2026-06-24T12:09:54","modified_gmt":"2026-06-24T10:09:54","slug":"phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback","status":"publish","type":"post","link":"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/","title":{"rendered":"\u201cPhoenix from the flames\u201d: Rising star who joined bakery at 17 chosen to lead \u00a328m comeback"},"content":{"rendered":"<p>The manager of a new \u00a328 million bakery to replace the one that was destroyed by fire says getting the job was \u201cthe proudest moment\u201d of his life.<\/p>\n<p>Jac Griffiths, 31, joined Jones Village Bakery as a stop gap summer job as a 17-year-old while he decided what he wanted to do with the rest of his life \u2013 but quickly discovered that he loved the art of baking.<\/p>\n<p>Twelve years later, after swiftly rising through the ranks, Jac has been given the \u201chuge honour\u201d of launching the new bakery on the site of the company\u2019s former flagship bakery that was razed into a mangled mess of metal by the blaze in August 2019.<\/p>\n<p>A storage facility there has been converted into a state-of-the-art facility with the most modern automated production line on the market installed over two floors.<\/p>\n<p>It\u2019s due to be up and running later this summer when it will start making a range of products and will enable creation of 100 new jobs across the rest of the group\u2019s sites.<\/p>\n<p>According to Jac, the appointment means the world to him because he comes from Coedpoeth where the Village Bakery story started at a small back street bakery in Park Road.<\/p>\n<p>Jac said: \u201cAll my family live in Coedpoeth and I started at the bakery nearby in Minera as temporary stop gap while I decided whether or not to go to university.\u201d<\/p>\n<p>\u201cI got a job as an operator, I loved it and found it fascinating, learning the craft of baking was really important and understanding the ethos of the Village Bakery is all about quality\u201d<\/p>\n<p>\u201cIt snowballed into a really promising career \u2013 I was keen, I was interested. The Village Bakery saw I was committed and gave me a platform to be successful by joining the company\u2019s apprenticeship scheme.\u201d<\/p>\n<p>Jac steadily climbed through the ranks, working as a supervisor and in the company\u2019s New Product Development department before managing its gluten-free bakery and later taking charge of the main bakery in Ash Road on Wrexham Industrial Estate.<\/p>\n<p>\u201cIn the 12 years I\u2019ve been here I have worked hard and never said no to an opportunity\u201d he said.<\/p>\n<p>\u201cBecause the Village Bakery has grown so much, so quickly I have grown with the business which has been incredibly rewarding.\u201d<\/p>\n<p>The devastating blaze\u00a0 on August 19, 2019, is still seared in his memory.<\/p>\n<p>He was working in the company\u2019s nearby gluten-free bakery when the fire broke out.<\/p>\n<p>Jac said: \u201cI remember going outside and seeing the smoke rising from behind the trees and the first thought was about everybody being safe.\u201d<\/p>\n<p>\u201cIt was the biggest disaster this business has ever faced but the response of everybody was nothing short of magnificent, in getting our products to our customers and rebuilding the business in the aftermath of the fire.\u201d<\/p>\n<p>\u201cThat was the day when the Village Bakery showed its true mettle. The resilience, the never-say-die attitude ensured that we have bounced back bigger and better. It\u2019s something that is very special.\u201d<\/p>\n<p>Since then the company has invested a total of \u00a3115 million and created 700 news jobs, bringing the total number of people employed by the Village Bakery to more than 1,000.<\/p>\n<p>\u201cI feel immensely proud that they have entrusted me to be the head of the new facility and to get this site up and running again with a brand-new bakery,\u201d added Jac.<\/p>\n<p>\u201cI\u2019m excited for the future because we are going to continue growing. It\u2019s a really good success story for the Wrexham area. It\u2019s incredible what the Village Bakery has achieved and we\u2019ll continue to keep on raising the bar in terms of quality.\u201d<\/p>\n<p>The design, commissioning and installation of the new production line was masterminded by Kris Green, Group Head of Engineering and Projects, and his team.<\/p>\n<p>Kris said: \u201cWe\u2019ve refitted the building and installed a mezzanine level because the production line has been installed across two floors.\u201d<\/p>\n<p>\u201cIt\u2019s similar to our lines in Ash Road but we have been able to refine it with a few improvements so we can do what we\u2019re doing even better. It\u2019s the Rolls Royce of bakery production lines.\u201d<\/p>\n<p>CEO Simon Thorpe said: \u201cThis is a very special touchstone moment for us following the horrendous fire in August 2019.\u201d<\/p>\n<p>\u201cIt is a clich\u00e9 but it is very much a phoenix from the flames moment and a hugely significant milestone in the history of the Village Bakery.\u201d<\/p>\n<p>\u201cThe projects team led by Kris Green and Zak have been absolutely outstanding It is the best facility with state-of-the-art equipment and automation that\u2019s been configured very precisely to meet our needs and will enable us to make some extremely exciting new products.\u201d<\/p>\n<p>\u201cJac Griffiths is the epitome of a Village Bakery. He\u2019s been with us for 12 years and he\u2019s grown up with the business. If you cut Jac in half, he would have Village Bakery running through every inch.\u201d<\/p>\n<p>\u201cI am really proud of him and his journey \u2013 he knows the business inside out and he is testament to what we are all about. He\u2019s a homegrown star of the Village Bakery.\u201d<\/p>\n<div class=\"linkwithin_hook\" id=\"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/\"><\/div><script>\n<!-- \/\/LinkWithinCodeStart\nvar linkwithin_site_id = 305108;\nvar linkwithin_div_class = \"linkwithin_hook\";\n\/\/LinkWithinCodeEnd -->\n<\/script>\n<script src=\"http:\/\/www.linkwithin.com\/widget.js\"><\/script>\n<a href=\"http:\/\/www.linkwithin.com\/\"><img src=\"http:\/\/www.linkwithin.com\/pixel.png\" alt=\"Related Posts with Thumbnails\" style=\"border: 0\" \/><\/a>","protected":false},"excerpt":{"rendered":"<p>The manager of a new \u00a328 million bakery to replace the one that was destroyed by fire says getting the job was \u201cthe proudest moment\u201d of his life. Jac Griffiths, 31, joined Jones Village Bakery as a stop gap summer job as a 17-year-old while he decided what he wanted to do with the rest [..]<a href=\"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/\"><\/p>\n<p> Continue Reading <\/a><\/p>\n<script>\n<!-- \/\/LinkWithinCodeStart\nvar linkwithin_site_id = 305108;\nvar linkwithin_div_class = \"linkwithin_hook\";\n\/\/LinkWithinCodeEnd -->\n<\/script>\n<script src=\"http:\/\/www.linkwithin.com\/widget.js\"><\/script>\n<a href=\"http:\/\/www.linkwithin.com\/\"><img src=\"http:\/\/www.linkwithin.com\/pixel.png\" alt=\"Related Posts with Thumbnails\" style=\"border: 0\" \/><\/a>","protected":false},"author":4,"featured_media":16463,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cPhoenix from the flames\u201d: Rising star who joined bakery at 17 chosen to lead \u00a328m comeback -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cPhoenix from the flames\u201d: Rising star who joined bakery at 17 chosen to lead \u00a328m comeback -\" \/>\n<meta property=\"og:description\" content=\"The manager of a new \u00a328 million bakery to replace the one that was destroyed by fire says getting the job was \u201cthe proudest moment\u201d of his life. Jac Griffiths, 31, joined Jones Village Bakery as a stop gap summer job as a 17-year-old while he decided what he wanted to do with the rest [..] Continue Reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-24T10:09:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ceidiog.com\/pr\/files\/2026\/06\/18-6-26-VB-Jac-Griffiths-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2461\" \/>\n\t<meta property=\"og:image:height\" content=\"1641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"alistair\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alistair\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/\",\"url\":\"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/\",\"name\":\"\u201cPhoenix from the flames\u201d: Rising star who joined bakery at 17 chosen to lead \u00a328m comeback -\",\"isPartOf\":{\"@id\":\"https:\/\/ceidiog.com\/pr\/#website\"},\"datePublished\":\"2026-06-24T10:09:54+00:00\",\"dateModified\":\"2026-06-24T10:09:54+00:00\",\"author\":{\"@id\":\"https:\/\/ceidiog.com\/pr\/#\/schema\/person\/e0b3d9df66ff8051719ac8e7272240a6\"},\"breadcrumb\":{\"@id\":\"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ceidiog.com\/pr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cPhoenix from the flames\u201d: Rising star who joined bakery at 17 chosen to lead \u00a328m comeback\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ceidiog.com\/pr\/#website\",\"url\":\"https:\/\/ceidiog.com\/pr\/\",\"name\":\"\",\"description\":\"Just another Ceidiog site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ceidiog.com\/pr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ceidiog.com\/pr\/#\/schema\/person\/e0b3d9df66ff8051719ac8e7272240a6\",\"name\":\"alistair\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ceidiog.com\/pr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8fd5aa6bc872e46dc6eba6f146b089a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8fd5aa6bc872e46dc6eba6f146b089a7?s=96&d=mm&r=g\",\"caption\":\"alistair\"},\"sameAs\":[\"http:\/\/ceidiog.com\/pr\/\"],\"url\":\"https:\/\/ceidiog.com\/pr\/author\/alistair\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cPhoenix from the flames\u201d: Rising star who joined bakery at 17 chosen to lead \u00a328m comeback -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/","og_locale":"en_US","og_type":"article","og_title":"\u201cPhoenix from the flames\u201d: Rising star who joined bakery at 17 chosen to lead \u00a328m comeback -","og_description":"The manager of a new \u00a328 million bakery to replace the one that was destroyed by fire says getting the job was \u201cthe proudest moment\u201d of his life. Jac Griffiths, 31, joined Jones Village Bakery as a stop gap summer job as a 17-year-old while he decided what he wanted to do with the rest [..] Continue Reading","og_url":"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/","article_published_time":"2026-06-24T10:09:54+00:00","og_image":[{"width":2461,"height":1641,"url":"https:\/\/ceidiog.com\/pr\/files\/2026\/06\/18-6-26-VB-Jac-Griffiths-3.jpg","type":"image\/jpeg"}],"author":"alistair","twitter_misc":{"Written by":"alistair","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/","url":"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/","name":"\u201cPhoenix from the flames\u201d: Rising star who joined bakery at 17 chosen to lead \u00a328m comeback -","isPartOf":{"@id":"https:\/\/ceidiog.com\/pr\/#website"},"datePublished":"2026-06-24T10:09:54+00:00","dateModified":"2026-06-24T10:09:54+00:00","author":{"@id":"https:\/\/ceidiog.com\/pr\/#\/schema\/person\/e0b3d9df66ff8051719ac8e7272240a6"},"breadcrumb":{"@id":"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ceidiog.com\/pr\/pr\/phoenix-from-the-flames-rising-star-who-joined-bakery-at-17-chosen-to-lead-28m-comeback\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ceidiog.com\/pr\/"},{"@type":"ListItem","position":2,"name":"\u201cPhoenix from the flames\u201d: Rising star who joined bakery at 17 chosen to lead \u00a328m comeback"}]},{"@type":"WebSite","@id":"https:\/\/ceidiog.com\/pr\/#website","url":"https:\/\/ceidiog.com\/pr\/","name":"","description":"Just another Ceidiog site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ceidiog.com\/pr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ceidiog.com\/pr\/#\/schema\/person\/e0b3d9df66ff8051719ac8e7272240a6","name":"alistair","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ceidiog.com\/pr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8fd5aa6bc872e46dc6eba6f146b089a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8fd5aa6bc872e46dc6eba6f146b089a7?s=96&d=mm&r=g","caption":"alistair"},"sameAs":["http:\/\/ceidiog.com\/pr\/"],"url":"https:\/\/ceidiog.com\/pr\/author\/alistair\/"}]}},"jetpack_featured_media_url":"https:\/\/ceidiog.com\/pr\/files\/2026\/06\/18-6-26-VB-Jac-Griffiths-3.jpg","_links":{"self":[{"href":"https:\/\/ceidiog.com\/pr\/wp-json\/wp\/v2\/posts\/16462"}],"collection":[{"href":"https:\/\/ceidiog.com\/pr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ceidiog.com\/pr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ceidiog.com\/pr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ceidiog.com\/pr\/wp-json\/wp\/v2\/comments?post=16462"}],"version-history":[{"count":1,"href":"https:\/\/ceidiog.com\/pr\/wp-json\/wp\/v2\/posts\/16462\/revisions"}],"predecessor-version":[{"id":16465,"href":"https:\/\/ceidiog.com\/pr\/wp-json\/wp\/v2\/posts\/16462\/revisions\/16465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ceidiog.com\/pr\/wp-json\/wp\/v2\/media\/16463"}],"wp:attachment":[{"href":"https:\/\/ceidiog.com\/pr\/wp-json\/wp\/v2\/media?parent=16462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ceidiog.com\/pr\/wp-json\/wp\/v2\/categories?post=16462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ceidiog.com\/pr\/wp-json\/wp\/v2\/tags?post=16462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}