ONE of Wales\u2019 most popular and successful independent food companies hopes to link up with micro breweries locally and nationwide to develop new products.<\/p>\n
The Patchwork Traditional Food Company \u2013 Ruthin-based makers of the famous Patchwork Pat\u00e9 \u2013 have already developed links with local producers and are looking to spread their wings.<\/p>\n
Company founder Margaret Carter, who at 70 still has not found time to fully retire yet, said: \u201cAll the time we are trying to re-invent ourselves.\u201d<\/p>\n
Margaret is to be an inspirational keynote speaker at a food conference on March 4<\/a>, at the Wild Pheasant in Llangollen, organised by rural regeneration agency Cadwyn Clwyd and Northern Marches Cymru, which will attract food producers and related businesses.<\/p>\n The event is paid for through the European Agricultural Fund for Rural Development (EAFRD) through the Welsh Government\u2019s Rural Development Plan and is part of a three-year plan to revitalise rural communities and their economies in the county, and is open to food producers and businesses from across North East Wales.<\/p>\n It starts at 6pm<\/a> with a free buffet and as well as Margaret Carter, other key speakers will include Alison Sawyer, of Asda, Martin Jardine from the Food Technology Centre, and Tansy Rogerson, from Bodnant Food Centre.<\/p>\n Cadwyn Clwyd Agri-Food Officer Robert Price said: \u201cThis is a wonderful opportunity for food producers from across the area to learn how to take the next step up into finding new markets for their products.<\/p>\n \u201cNorth East Wales has some of the richest and most diverse food and it really is the garden of Wales so it has everything going for it and this conference aims to help our producers find new customers.\u201d<\/p>\n Patchwork, started by Margaret in her home in 1982, has already linked up with Steve Hughes who makes the award-winning Rosies Cider at Llandegla.<\/p>\n \u201cWe are trying to explore new ways into the market by making bespoke products,\u201d said Margaret. \u201cI want to go national and make products with micro breweries all over the country.<\/p>\n \u201cWe work with a vineyard in Oxford making pat\u00e9s and chutneys for them. The reason I think it will work is that these breweries have a dedicated following, a \u2018community\u2019 which follows the taste of that particular brewery.\u201d<\/p>\n Locally that includes breweries like Bragdy’r Nant who brew Mwnci Nel at Conwy and Llangollen Brewery at The Abbey Grange.<\/p>\n But it\u2019s not just ale, honey is on the menu and thanks to Margaret\u2019s love of Twitter another business opportunity has opened.<\/p>\n \u201cI find Twitter of enormous value in finding new business opportunities and concepts. Hilltop Honey (from Newtown) had Twittered that they had sold out 70 pints of ale brewed with honey.<\/p>\n \u201cI Twittered and owner Scott Davies got in touch and we are going to make a product containing Hilltop Honey,\u201d said Margaret. \u201cAs a company we are very creative. We supply Airlines for their First and Business Class seats with our products and we will do anything as long as it is within our ethos.\u201d<\/p>\n Caroline Dawson, Local Food Officer for Northern Marches Cymru, added: \u201cPatchwork is the perfect example of a local company that started from humble beginnings and is now global in its reach.<\/p>\n \u201cThey never rest on their laurels, they are always looking to do something different and something new while remaining true to the original concept of producing a really excellent product with its roots in the local area.\u201d<\/p>\n As a company that has received over 80 awards for products and business, Patchwork may have grown from a kitchen table enterprise to a factory-based business employing about 30, but it still boasts that it produces its food in small batches, without artificial colouring, additives or preservatives, to Margaret\u2019s original recipes.<\/p>\n Patchwork is currently perfecting a business model, showing production, marketing, delivery and other costs, which it can present to would-be food partners to show exactly how the link up will work, so that its sales team can take it nationwide.<\/p>\n \u201cBecause our product is untarnished at all levels and we have a longevity in this business, there is a respect for us out there,\u201d she said.<\/p>\n Throughout her life Margaret has been passionate about the value of having mentors, in her work and private life, and if anyone asks for her help and advice, she never refuses.<\/p>\n She helps with advice to a group of 35 women entrepreneurs who meet in Patchwork\u2019s Ruthin offices once a month and she personally mentors about half a dozen. \u201cOnly a handful are in food, there are women in photography, forestry, all kinds of things. If I\u2019m asked I always say yes and I never charge because my mentors never charged me.\u201d<\/p>\n Margaret also helps the Princes Trust and the Welsh Assembly Government\u2019s role model programme, Dynamo and runs a group for young entrepreneurs from the ages of 12 to 20.<\/p>\n \u201cI\u2019m passionate about helping young people. They get boxed in from the academic side at school but they seem to get very little guidance about how to be a person.<\/p>\n \u201cWhen I\u2019m giving advice I tend to be very normal and tell it warts and all. A lot try and be inspirational and say it\u2019s all good, but it\u2019s not. What we look for is attitude. After all when people apply for a job the chances are they will all have pretty much the same CV and qualifications, what is important is who they are, attitude is everything.<\/p>\n \u201cMy advice to someone starting in business is never, never lie, and never, never, let a customer down.\u201d<\/p>\n Patchwork, which produces everything from pat\u00e9 to ice cream, can be found athttp:\/\/www.patchwork-pate.co.uk\/<\/a><\/p>\n Anyone interested in attending the conference, which includes a free buffet, should contact Robert Price on 01824 705802<\/a> or Robert.price@cadwynclwyd.co.uk<\/a><\/p>\n