TV\u00a0star Alex Jones took time out of her hectic Strictly Come Dancing schedule to spearhead a campaign to support her favourite city.<\/p>\n
The popular One Show presenter, 32, who hails from nearby Ammanford, is backing the new We Love Swansea campaign.<\/p>\n
She is one of the best known faces on UK television after taking over from Christine Bleakley on the BBC’s flagship magazine programme.<\/p>\n
Alex and her partner, James Jordan,\u00a0 have made a good start on the hit dance show.<\/p>\n
They were awarded 22 out of 40 by the judges and they scored 29 out of 40 for their\u00a0 their second dance when Edwina Currie was eliminated.<\/p>\n
One of the organisers of the We Love Swansea drive is Alan Wallace, the manager of the city’s busy Quadrant Shopping Centre.<\/p>\n
Alan’s aim is to spread the word that<\/strong> Swansea is a top shopping and leisure destination and a fantastic place to live and work<\/p>\n He said: “The campaign has got off to a great start and it’s really starting to gain momentum.<\/p>\n “I was absolutely thrilled when Alex agreed to support us even though she is so busy with her One Show duties and competing in Strictly Come Dancing.<\/p>\n “Alex’s profile is sky high at the moment and it’s fantastic that she is so supportive of what we are trying to achieve.<\/p>\n “Our aim is to tell the world what a fabulous place Swansea is – we’ve got so many great shops, places to eat and things to do.<\/p>\n “I am sure the whole of Swansea is right behind Alex in Strictly Come Dancing – I think she’s got a great chance of winning the competition.”<\/p>\n Alex’s television career began working for\u00a0Welsh language TV channel and in 2009 she took part in\u00a0The Magnificent Seven<\/em>, a BAFTA-winning\u00a0series which saw seven celebrities travel to a ranch in Arizona to learn\u00a0how to become cowboys.<\/p>\n Alex went on to present BBC Wales\u2019 contribution to the\u00a0Children in\u00a0Need<\/em>\u00a0network programme from the Millennium Stadium.<\/p>\n She landed the One Show role last year and she hasn’t looked back since. She presents the daily magazine show from London and has become a mainstay on the channel, presenting Eurovision results and Let’s Dance for Comic Relief for BBC1 in 2011.<\/p>\n But Alex’s heart is never far from home and she said: “I am delighted that there is a We Love Swansea campaign because it is a very special place.<\/p>\n “I come back home to the area whenever I possibly can – though Strictly Come Dancing and the One Show are a bit all-consuming at the moment. I am really grateful for the huge support I’m getting from local people.<\/p>\n “Swansea\u00a0 deserves credit for the way it has developed into an attractive and vibrant city\u00a0 with a real sense of buzz and energy.<\/p>\n \u201cI love Swansea because it’s one of the friendliest places that I know, with a lovely atmosphere and loads to do.<\/p>\n “People from the Swansea Valley are my kind of people – they are witty, warm and welcoming and they deserve to be treasured and celebrated.”<\/p>\n