{"id":8552,"date":"2020-07-24T15:00:22","date_gmt":"2020-07-24T13:00:22","guid":{"rendered":"http:\/\/ceidiog.com\/pr\/?p=8552"},"modified":"2020-07-24T15:00:22","modified_gmt":"2020-07-24T13:00:22","slug":"top-cooks-launch-big-cheese-campaign-to-promote-world-class-welsh-produce","status":"publish","type":"post","link":"https:\/\/ceidiog.com\/pr\/pr\/top-cooks-launch-big-cheese-campaign-to-promote-world-class-welsh-produce\/","title":{"rendered":"Top cooks launch Big Cheese campaign to promote \u201cworld class\u201d Welsh produce"},"content":{"rendered":"<p>A farmer-owned creamery has joined forces with a quartet of top cooks for a new drive to promote \u201cworld-class\u201d Welsh produce.<\/p>\n<p>Each of the culinary maestros came up with a mouth-watering recipe for the campaign launched by South Caernarfon Creameries (SCC), based in Chwilog, near Pwllheli.<\/p>\n<p>The fab four include BBC MasterChef 2017 contestant\u00a0 Imran Nathoo from Cardiff, Great British Bake Off contestant Michelle Evans-Fecci from Tenby, Sam Lomas, the head chef at Halen M\u00f4n\u2019s Tide\/Llanw caf\u00e9 on Anglesey and Caernarfon-based TV cook Chris Roberts.<\/p>\n<p>The creamery devised the social media campaign after all the summer events they usually attend were cancelled due to the coronavirus crisis.<\/p>\n<p>According to SCC, they wanted to compensate for the fact that Welsh produce had temporarily lost an important shop window.<\/p>\n<p>The campaign had provided a new showcase using cheese from the creamery\u2019s popular Dragon range in all the recipes featured in live cook alongs and social media takeovers.<\/p>\n<p>The dairy, Wales\u2019s oldest dairy farming co-operative, has136 independent member farms across North and Mid-Wales.<\/p>\n<p>It produces 14,000 tons of cheese yearly using 100 per cent Welsh milk and delivers to most UK supermarkets.<\/p>\n<p>Sam Lomas, who worked with chef, writer and campaigner Hugh Fearnley-Whittingstall at his River Cottage restaurant for more than three years says there is a close relationship between Anglesey Sea Salt and South Caernarfon Creameries.<\/p>\n<p>He said: \u201cIt\u2019s an amazing product and I\u2019ve helped develop their smoked cheese. I love the way the cheese is produced and love the cooperative idea, with farmers working together.<\/p>\n<p>\u201cIt\u2019s almost like they have developed something that\u2019s far bigger and better than the sum of their individual parts. It\u2019s so important to have that farm to plate credibility, that to me is vital.<\/p>\n<p>\u201cNorth Wales is an area with so much potential, there are so many hidden gems and the range of locally produced top ingredients is mind-blowing. Dragon cheese is one of those ingredients it\u2019s a stunning product and one I always enjoy cooking with.\u201d<\/p>\n<p>He added: \u201cMy Dragon cheese recipe is smoky cheese bacon and sea beet tarts. It uses local Anglesey ingredients and is a wonderful and uncomplicated dish using Dragon handcrafted Maplewood smoked Cheddar. It makes for a wonderful and delicious meal.\u201d<\/p>\n<p>Larger than life Chris Roberts, 35 , has seen his popularity grow after he posted mouth-watering videos and recipes on Facebook.<\/p>\n<p>That led to a popular S4C series, Bwyd Epic Chris (Epic Food Chris) for which he\u2019s just finished recording a new series and is planning another Christmas special with Caernarfon-based TV production company Cwmni Da.<\/p>\n<p>He said: \u201cI\u2019m right behind the Big Cheese campaign. Everything about Dragon Cheese is spot on.<\/p>\n<p>\u201cI wanted something special for my recipe so I used Welsh black brisket which I slowed cooked over many hours in a smoker. That cooks using very gentle heat and I cooked it overnight using cherry wood.<\/p>\n<p>\u201cI then served it with a flat bread and a salsa with a bit of a kick to it and a rich cheese sauce made from Dragon maple smoked vintage Cheddar with leeks. That sauce really complemented the meat and just leaves you wanting more. Absolutely mouth-watering and delicious.\u201d<\/p>\n<p>Imran Nathoo made it into the MasterChef quarter-finals three years ago despite working full time as a dentist and having a busy home life with two young boys to care for but says he has no regret about tackling the show.<\/p>\n<p>He said: \u201cI just love cooking but I want to connect with the food I\u2019m using and where it comes from. It means a lot to me know people have gone to a lot of effort to produce what I\u2019m using and eating.<\/p>\n<p>\u201cThat\u2019s why I adore Dragon cheese. It an amazing product in its own right but the fact it\u2019s made from a farmers\u2019 cooperative and produced on Welsh farms using Welsh milk means a lot. It is such a special product.<\/p>\n<p>\u201cMy Dragon cheese recipe is a leek and pea no stir risotto using Dragon salted butter, vintage Cheddar and leek crumbled cheese and to finish handcrafted Halen Mon Cheddar.<\/p>\n<p>\u201dThe flavours and seasoning can be altered really easily so cooks can get creative. And you can keep it seasonal and fun then pair with your favourite Dragon Wales cheese.\u201d<\/p>\n<p>Mum-of-one Michelle Evans-Fecci was a contestant in last year\u2019s Channel 4\u2019s Great British Bake Off and survived until week five.<\/p>\n<p>The 35-year-old print shop administrator says she was thrilled to be selected to appear on the popular show but feels she could have gone further had she appreciated just how competitive the show was.<\/p>\n<p>She said: \u201cI was brought up on a small-holding and I think that\u2019s where I got my love of good-quality local produce.<\/p>\n<p>\u201cI use Dragon cheese all the time whether it\u2019s for simple cheese on toast or a for a rich creamy lasagne topping. I\u2019m just a massive fan of the product.<\/p>\n<p>\u201cMy recipe is mini cheesy muffin frittatas using Dragon Cheddar and leek cheese. They are absolutely delicious.\u201d<\/p>\n<p>Megi Williams, the sales and marketing coordinator at SCC, revealed the campaign had proved popular.<\/p>\n<p>She said: \u201cWales\u2019 reputation as a centre for culinary excellence is growing and we like to think our award-winning Dragon range is helping to enhance our standing in the culinary world.<\/p>\n<p>\u201cCheese is a fantastic and flexible ingredient which can be used for a simple sandwich or as part of a plethora of taste bud teasing dishes.<\/p>\n<p>\u201cOur four Big Cheeses\u00a0 have been brilliant in showcasing not just our product but also a whole array of fantastic world class food from across Wales.\u201d<\/p>\n<div class=\"linkwithin_hook\" id=\"https:\/\/ceidiog.com\/pr\/pr\/top-cooks-launch-big-cheese-campaign-to-promote-world-class-welsh-produce\/\"><\/div><script>\n<!-- \/\/LinkWithinCodeStart\nvar linkwithin_site_id = 305108;\nvar linkwithin_div_class = \"linkwithin_hook\";\n\/\/LinkWithinCodeEnd -->\n<\/script>\n<script src=\"http:\/\/www.linkwithin.com\/widget.js\"><\/script>\n<a href=\"http:\/\/www.linkwithin.com\/\"><img src=\"http:\/\/www.linkwithin.com\/pixel.png\" alt=\"Related Posts with Thumbnails\" style=\"border: 0\" \/><\/a>","protected":false},"excerpt":{"rendered":"<p>A farmer-owned creamery has joined forces with a quartet of top cooks for a new drive to promote \u201cworld-class\u201d Welsh produce. Each of the culinary maestros came up with a mouth-watering recipe for the campaign launched by South Caernarfon Creameries (SCC), based in Chwilog, near Pwllheli. The fab four include BBC MasterChef 2017 contestant\u00a0 Imran [..]<a href=\"https:\/\/ceidiog.com\/pr\/pr\/top-cooks-launch-big-cheese-campaign-to-promote-world-class-welsh-produce\/\"><\/p>\n<p> Continue Reading <\/a><\/p>\n<script>\n<!-- \/\/LinkWithinCodeStart\nvar linkwithin_site_id = 305108;\nvar linkwithin_div_class = \"linkwithin_hook\";\n\/\/LinkWithinCodeEnd -->\n<\/script>\n<script src=\"http:\/\/www.linkwithin.com\/widget.js\"><\/script>\n<a href=\"http:\/\/www.linkwithin.com\/\"><img src=\"http:\/\/www.linkwithin.com\/pixel.png\" alt=\"Related Posts with Thumbnails\" style=\"border: 0\" \/><\/a>","protected":false},"author":4,"featured_media":8553,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top cooks launch Big Cheese campaign to promote \u201cworld class\u201d Welsh produce -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceidiog.com\/pr\/pr\/top-cooks-launch-big-cheese-campaign-to-promote-world-class-welsh-produce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top cooks launch Big Cheese campaign to promote \u201cworld class\u201d Welsh produce -\" \/>\n<meta property=\"og:description\" content=\"A farmer-owned creamery has joined forces with a quartet of top cooks for a new drive to promote \u201cworld-class\u201d Welsh produce. 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