New look New Look fashion store is a winner with Shrewsbury shoppers

A Shrewsbury shop has been chosen to be one of a fashion company’s flagship Concept stores.

New Look, in the town’s busy Pride Hill Shopping Centre, has had a total refit to become the latest of the company’s fleet of shops to be given a more premium and boutique feel.

It has also seen the staff equipped with iPads to help customers access the company’s entire range and order online in-store.

Manager Helen Done, who has been in charge for just over a year, said: “The new design is sophisticated and fashionable. The New Look branding has been simplified and modernised, aimed at reclaiming the essence of the name.

“The idea is to invite shoppers to browse at leisure, whilst providing inspirational fashion ideas in a relaxed environment.

“It’s been very popular since we opened and sales are going very well. Shrewsbury is a lovely place to work and we have a great team here and it’s a real achievement to be chosen as a Concept store.

“Most importantly the customers are enjoying the new look of New Look – they love it.”

The launch of the store, which employs 20 staff, was attended by New Look Managing Director Danny Barasso and Regional Business Manager Claire Smith.

Kevin Lockwood, Manager of the Darwin, Pride Hill and Riverside Shopping Centres, said: “New Look is one of the flagship fashion stores of British retail and a market leader in its niche and so it is important to us that we have a branch here in the Shrewsbury Shopping Centres.

“The newly-relaunched store has a real user friendly feel and provides a relaxed and pleasant atmosphere for shoppers and with the popularity of the New Look brand it’s bound to be a winning combination.”

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